EarQ and Oticon, one of the world's leading hearing aid manufacturers, held a training event for independent practice owners committed to providing unparalleled patient care in an evolving industry
From May 21-23, hearing healthcare professionals gained a competitive edge with training from EarQ and Oticon. The three-day event was held at the Marriott Syracuse Downtown Hotel in Syracuse, New York.
As EarQ’s technology partner, Oticon hosts training events with the hearing brand and network of independent hearing healthcare providers to help them stay ahead in the industry. At the event, EarQ members learned about the Opn™, an award-winning Oticon hearing aid that is providing patients with a new world of sound. Other topics included the exclusive advantages an EarQ membership provides, and the value of EarQ programs.
One challenge that today’s practice owners face is the rise of over-the-counter (OTC) hearing aids and/or hearing aid sales over the internet. It is EarQ’s stance that patients should not adopt OTC devices or make any purchases from online distributors. In addition to sometimes distributing hearing aids without the authorization of the manufacturer, online transactions lack the high-quality, specialized patient care that can only come from a hearing care professional.
"Hearing care professionals need to make themselves seen and communicate their value to consumers,” says Ed Keller, president of EarQ. “If they take advantage of new solutions and continue their commitment to the patient, I believe that, together, we can change the future of hearing healthcare.”
The next few days were dedicated to learning more about how members can differentiate their practice and position themselves as the solution for those seeking hearing healthcare.
Iris, EarQ’s internet strategy, helps members accomplish this by making their practice stand out in the digital space. As consumers continue to rely on the internet for healthcare information, it has become increasingly necessary for practice owners to adopt an integrated online marketing strategy, including an advanced website design, search engine marketing, search engine optimization, and social media. These services and more can be completely funded through member participation, positioning EarQ members ahead of the curve.
Another major differentiator is EarQ’s relationship with the NFL Players Association’s Professional Athletes Foundation. For more than five years, the partnership has been addressing hearing loss in former professional football players. Many EarQ members have been essential in treating players and collecting data for the research study.