Publix Super Markets, Inc. has begun testing hearing loops as a means of helping customers wearing hearing devices to better understand cashiers, the help desk and pharmaceutical staff. The company has a motto that aims at giving customers a pleasurable shopping experience, and this new system could be very helpful to anyone wearing hearing aids.
The test is being conducted in three different stores in Florida. The looping system being installed is simply a wire that circles an area of the store and creates a closed-circuit broadcast to hearing aids outfitted with a telecoil. Most new hearing aids contain a telecoil, and users inside the loop would experience less reverberation, reduced background noise and more speech clarity.
Local man Art Matlock, who wears hearing aids in both ears, got the chance to experience the new system and was very pleased with the experience. Matlock stated that in such a big building, the sound would reverberate all over the place without the hearing loops.
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