Throughout the pre-game activities in New Orleans, representatives from EarQ will work with members of the NFL Players Association to advocate the importance of maintaining one’s hearing health. The EarQ team will be highlighted at the annual Smocks & Jocks Jazz Brunch and Art Auction, an event that raises funds for the Gene Upshaw Players Assistance Trust Fund and the Terence Blanchard & Robin Burgess Endowment for Jazz Studies at the New Orleans Center of Creative Arts. In addition to discussing hearing loss and its advanced treatment options, the EarQ team will also explain the EarQ Hearing Education and Discount Program for the NFL Players Association. It is a value-added program that assists current and former players, as well as members of their families, on their journey to better hearing.